Meeting/Event Information

2019 - GBTA Michigan Chapter April Meeting

April 11, 2019
9:30 AM - 2:45 PM
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Radisson Plaza Hotel at Kalamazoo Center
100 West Michigan Avenue
Kalamazoo, MI 49007
Venue Website

Meeting Agenda:

9:30am  – 10:00am: Registration & Networking

10:00am  – 11:30am: Morning Session: Using Virtual Payments In Your Travel Program by George Kalka, Fox World Travel

Presented by the GBTA Payment Solutions Committee, gain a better understanding of virtual card use within the travel industry. Virtual cards are not new in this space but are still an unknown commodity to many travel managers. Discover why more organizations are evaluating and implementing them within their travel programs.
Key takeaways:

  • Explain what a virtual card is and understand the benefits to using them in a travel program
  • Understand the different viable use cases where virtual cards can/should be used
  • Learn who all the key parties are involved in the virtual card process
  • Identify potential challenges using virtual payments and how to address them


11:30am 12:00pm: MBTA Business Meeting

12:00pm  – 1:00pm: Lunch

1:00pm  –  2:30pm: Afternoon Session: Using the European General Data Protection Regulations to Champion Business Change Management by Bruce Smith, Tenax Analytics Ltd

The introduction of the General Data Protection Regulations (GDPR) has meant that data management has become core to multinational businesses. The result is a reevaluation of internal processes as well as systems and ultimately the way they work with both clients and their own supply chain. The next step after managing the tactical steps of the data risk is to manage the business risk to companies and look at the whole business problem facing companies with global interest to ensure long term success and sustainability.

We will also touch on how unique research techniques can evidence the risk assessment of your data bases to support the lawful basis for processing data whilst minimizing the risk of complaints. Leading to a better understanding of target audiences, through a deeper understanding of segmenting of marketing databases.  

2:30pm  –  2:45pm –  Closing Remarks (for all attendees) 

2:45pm – Meeting Adjourned  – Prize Drawing


GBTA Michigan Chapter Room Block: Radisson Plaza Hotel at Kalamazoo Center

Offered Room Rate: $99 + tax, only for check-in on April10th. Please use special code "MBTA" to receive rate. 

Hotel Link: Radisson Hotel